It's easy to feel like you're making the right decisions when you're feeling comfortable. But when you're looking at your business in the face of change, strategy is all about embracing uncertainty, risk, and discomfort—and if you want an effective strategy, you need all three of those things.

If we can learn to embrace these feelings instead of running from them, we can create bold, innovative strategies that lead us towards our goals as business owners and organisations. The only way to do that is by being uncomfortable and exploring different options—not by trying to minimise those feelings typically supported by detailed spreadsheets that project costs and revenue far into the future.

Key Topic Areas:

Creative Thinking
Balanced Action
Flexibility
Experimentation
Adaption


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