In this episode of “Keep Rising with Kristy Kuhl” , Todd Herman, renowned peak performance coach and author of the Wall Street Journal best selling book 'The Alter Ego Effect,' discusses how creating an alter ego can help individuals achieve peak performance, overcome personal challenges, and align more closely with their true potential. Todd is best known for his intimate work alongside Kobe Bryant to create Black Mamba. Todd shares his experiences working with high performers, including Kobe Bryant, and delves into the psychological and physiological benefits of using alter egos. He also talks about the importance of practical, applied science and the role of pain, identity, and uniform in personal development. Additionally, Todd and Kristy explore the differences in how men and women approach goals and the transformative power of embracing one's heroic self. The episode is rich with insights, examples, and actionable advice for anyone looking to break free from their trapped self and unleash their true potential. 00:17 The Role of Alter Egos in Performance 01:31 Introducing Todd Herman 01:43 Todd Herman's Background and Achievements 02:24 The Concept of Alter Egos 03:14 The Power of Uniform and Identity 07:53 Practical Applications of Negative Preparation 17:05 The Importance of Pain as a Motivator 21:58 Creating and Using Alter Egos 39:29 The Trap Self vs. The Heroic Self 45:50 Aligning with Your Heroic Self 47:07 The Role of Pain in Personal Development 49:36 Gender Differences in Goal Setting 55:52 The Power of Alter Egos 1:08:20 Using Dark Energy for Motivation 1:13:40 Trusting Yourself and Moving Forward Todd Herman is the creator of the ‘90 Day Year’ Program, a peak-performance achievement system used by athletes, entrepreneurs and companies around the world, and twice recognized as being the world’s ‘Top Leadership & Skill Development Program’ by the Stevie Awards. He’s also founder of The Peak Athlete, a mental toughness training & sports research company, advising Pro & Olympic athletes for over 20 years. Todd is also the author of the WSJ bestselling book, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, and lives in NYC with his wife and three young children. Connect with Todd: Todd's Website LinkedIN Instagram Buy The Book: The Alter Ego Effect Connect with Kristy: Kristy's Website LinkedIN Instagram YouTube 🎙️ Subscribe to Keep Rising with Kristy Kuhl on Apple Podcasts & Spotify.  Watch this video on YOUTUBE UNLEASHED - Kristy's proprietary 12- week framework  Next cohort begins May 14th Get into alignment and uncover what is really holding you back, Gain clarity on your personal & business goals . Master high-performance habits & execution. Surround yourself with an elite accountability-driven community. Apply now at www.unleashwithkristy.com Keep Rising, keep executing, and own your success in 2025! 🚀

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