Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss:  Shifting the focus from targeting to better creatives  Making the most of Facebook’s automation tools  The importance of accurate data tracking and integration Dive in: [07:10] New advertisers have it easier now. [12:33] Expensive marketing shifts focus, avoiding treating customers statically. [15:40] Pixel code tracks website events for analysis. [16:36] API sends more complete first-party data. [21:58] Advanced machine learning AI automates streamlined campaigns. [23:04] Advantage Plus Shopping encourages more creative control. [24:30] Insider Tips from Jon!  Find the notes here: https://keepopt.com/207  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor****
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