ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S4/E2: 2024 Superbowl Debrief"
Episode Synopsis
Sarah and Kristin work hard to find at least one Super Bowl ad worthy of Keep it Integrated's praise. After a disappointing Super Bowl ad season we highlight the metrics of the big game, and give accolades to at least one brand. Which one will it be?!? Bonus lessons on aided vs. unaided recall and how to calculate a CPM. #AlwaysTeaching
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