In this episode of Keep Hustling, host Aaron Gordon welcomes guest David Abrams to discuss his journey from New Jersey to Florida while balancing family life and a thriving career in retail leasing and capital markets. They delve into David's decision to move to Florida while maintaining strong ties in New York, managing a demanding travel schedule, and the importance of intentional family time. David shares his experiences navigating the so-called "retail apocalypse" and explains why he remains optimistic about the future of retail. They also explore the value of structure, networking, and maintaining a positive mindset during challenging times. The episode concludes with a motivational message from David's grandfather, emphasizing resilience and the belief that tough times will pass. Get To Know David Abrams David Abrams is the Founder and CEO of masonre, a distinguished firm specializing in retail leasing and capital markets based in New York City, with additional presence in Miami and Los Angeles. With extensive experience in brokerage and advisory services, David has carved out a notable reputation in the real estate industry. Over the course of his career, David has represented a number of prominent landlords, including 601W Companies, AFIAA, AmTrust Realty, Atlas Capital, Crescent Heights, Edison Properties, Jordache Enterprises, Nightingale, Pan Am Equities, Triumph Hotels, and the Vanbarton Group. His expertise extends to working with a diverse array of brands, such as Alo Yoga, Boffi, Bondi Sushi, Brandy Melville, Credo Beauty, John Fluevog, the Michelin-starred noda, SLT, SunLife Organics, and Sweetgreen. David also possesses substantial experience in investment sales, having facilitated transactions involving industrial, mixed-use, office, residential, and retail assets. His deep understanding of the market, coupled with his extensive network, positions him as a key player in the real estate landscape.   masonre Website LinkedIn Instagram 3 Episode Key Takeaways 1. Embrace Adaptability: David Abrams highlights the importance of being flexible and continuously adapting to market changes. His approach to navigating the retail industry, particularly during challenging times, underscores the need for resilience and innovation to stay relevant. 2. Balancing Work and Family: Despite demanding work hours, David emphasizes the significance of quality over quantity when it comes to family time. His disciplined schedule allows him to be present with his family while maintaining a successful career, exemplifying how intentional planning can harmonize professional and personal life. 3. Resilience in Retail: Amidst the challenges of the retail apocalypse and shifting market trends, David illustrates the power of perseverance and innovation. His dedication to staying informed and adapting strategies in the face of adversity serves as a blueprint for navigating uncertain economic landscapes and maintaining a competitive edge. Show Overview: 00:00 Meet David Abrams 03:21 Choosing Safety Over Protocols  07:02 Quarter-Life Crisis Sparks Self-Reflection 12:17 Commitment to Client Meetings Prioritized 16:11 Networking Humor at Fundraiser 17:47 Balancing Business and Family Time 22:24  Prioritize Meaningful Family Time  24:57 Reviving Retail: Embracing Experiential Shopping 27:15 Planning My 2025 Strategy 30:54 Embracing Change: Rebuilding with Passion 35:11 Unsustainable Consumer Spending Trends 36:02 Retail Evolution: Adapt or Fail    

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