On this episode of Keep Hustling, host Aaron Gordon sits down with experienced real estate advisor Will Helfricht to unpack the human side of real estate. Will Helfricht shares insights from his 15+ years in the industry, discussing how people skills, psychology, and a clear-eyed approach help clients navigate emotional home buying and selling decisions. He offers actionable advice for first-time buyers and sellers, expands on the importance of preparing and staging a home, and stresses that there's never a perfect time to buy, so focus on the must-haves, not market timing. The episode wraps with Will Helfricht's favorite motivational quote and some wild real estate stories. Tune in for valuable tips, real talk about market trends, and inspiration to keep hustling through every market cycle. Get To Know Will Helfricht Will Helfricht, MBA, is a seasoned Real Estate Advisor with United Real Estate North Jersey / United Luxury Properties, specializing in seamless NYC-to-North Jersey relocations. With over 15 years of expertise in real estate, lending, and strategic negotiation, Will guides buyers, sellers, investors, and luxury clients across Bergen and Essex Counties, extending to the Jersey Shore. As a dedicated relocation expert, he empowers professionals, families, first responders, educators, and healthcare workers transitioning from Manhattan, Brooklyn, Queens, or the Bronx, offering in-depth insights on commutes, top school districts, tax advantages, neighborhoods, and lifestyle fit. Through programs like BergenHero.com, Will helps heroes maximize financial benefits for attainable homeownership, having raised over $55,000 for the community. Leading the Living in North Jersey Team, Will delivers personalized, data-driven service including comprehensive market analyses, professional staging, virtual tours, targeted digital marketing, and off-market opportunities. His approach ensures stress-free transactions backed by a trusted network of professionals. Recognized with the NJ REALTORS® Circle of Excellence Sales Award (2019–2024) and certified as a Buffini & Company Mentor, Will is licensed across multiple MLS systems for unparalleled regional coverage. Committed to client success and community impact, he turns real estate goals into reality with confidence and care. LinkedIn United Real Estate / United Luxury Properties Facebook Instagram 3 Episode Key Takeaways 1. Balance Emotion and Logic in Big Decisions: Will Helfricht highlights the delicate dance between emotion and logic during major life transitions, like buying or selling a home. By sharing real-life scenarios, he demonstrates that while emotions are natural, keeping a clear, objective view helps clients focus on long-term goals and avoid getting sidetracked by minor details. ​ 2. Preparation Wins in Real Estate (and Life): The episode underscores the importance of thorough preparation, especially when selling a home. Will Helfricht stresses that working with a proactive advisor who helps stage, prep, and position your home can be the difference-maker. Simply "throwing up" a listing isn't enough; attention to detail and trust in expert advice maximizes your outcome in competitive environments. 3. Tune Out the Noise, Focus on Your Essentials: In navigating a constantly shifting marketplace full of opinions, market changes, and external pressures, Will Helfricht advises both real estate professionals and homebuyers to concentrate on their core needs and goals. By identifying "must-haves" and ignoring distractions, you set yourself up for confident decisions and lasting satisfaction, regardless of outside chatter. Will's inspirational quote is by William Blake: "The road of excess leads to the palace of wisdom." Show Overview 00:00 Finding My Why 04:29 Objective Guidance for Clients 06:21 Home Buying and Selling Tips 11:30 Politics and Housing Decisions 12:40 New York Exodus Over Taxes 16:10 Guiding Clients Through Decisions 21:00 Living Excess to Wisdom  

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