ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Real Estate vs Rolex: Where would you put your money?"
Episode Synopsis
GUEST – Michael Zahariev - Co-founder of Luxity
Forget what you were taught about property being the ultimate safe haven. While many South Africans still treat real estate as their investment holy grail, a growing number are adding a timeless, tangible asset to their portfolio: luxury watches.
Imagine buying a Rolex today and three years later, it’s worth more than you paid for it. That’s exactly what's happening, with resale values climbing from 87.5% in 2021 to 104.9% in 2024. “This means they’re not just holding their value but appreciating beyond their original retail price,” says Luxity co-founder, Michael Zahariev. “Meanwhile, your property portfolio is probably losing value faster than you can say ‘bond repayment’.”
Academics are backing this up: A recent Swiss study found that luxury watches not only carry less risk than most traditional investments, but also deliver higher returns. Compared to property, a Rolex Submariner starts to look like far more than just a status symbol Kaya FM
Forget what you were taught about property being the ultimate safe haven. While many South Africans still treat real estate as their investment holy grail, a growing number are adding a timeless, tangible asset to their portfolio: luxury watches.
Imagine buying a Rolex today and three years later, it’s worth more than you paid for it. That’s exactly what's happening, with resale values climbing from 87.5% in 2021 to 104.9% in 2024. “This means they’re not just holding their value but appreciating beyond their original retail price,” says Luxity co-founder, Michael Zahariev. “Meanwhile, your property portfolio is probably losing value faster than you can say ‘bond repayment’.”
Academics are backing this up: A recent Swiss study found that luxury watches not only carry less risk than most traditional investments, but also deliver higher returns. Compared to property, a Rolex Submariner starts to look like far more than just a status symbol Kaya FM
More episodes of the podcast Kaya Biz
TECH & INNOVATION: SA’s Critical Skills Crunch and why businesses are struggling to find talent.
28/10/2025
ALLAN GRAY – Divorce, retirement savings and dividing the pot in the age of the two-pot system
28/10/2025
Should South Africa tighten influencer rules? Lessons from China’s new certification laws
28/10/2025
Inside Pick n Pay’s Turnaround Strategy
27/10/2025
In God we trust