In this technology podcast, Kassi Burns, an attorney and co-founder of All Your Data, talks with Will Kreth, HAND (Human + Digital), where he is working to provide talent identity provenance automation for real and virtual identities in entertainment. Kassi and Will discuss the importance of unique identification of talent and the concept of a consent-based digital replica. They talk about metadata and the important role it plays in management and royalty rights and how challenging it can be to operationalize the automation and standardization of metadata. Key Episode TakeawaysHAND uses international standards and unique identifiers to track and authenticate talent in the media and entertainment industry.Metadata standardization is crucial for managing rights and royalties for talent.The rise of deepfakes highlights the need to protect the rights of individuals and their digital replicas.HAND is working on projects with beta partners and collaborations in the AI training data space.We hope you enjoy this episode of Kassi &...Episode Links:Will's LinkedIn Account: Will Kreth | LinkedInHAND Website: HAND – Human & Digital (handidentity.com)Book Link: Legal Operations in the Age of AI and Data | Globe Law and Business specialises in producing practical, topical titles for international legal and business professionalsKassi's LinkedIn Account: Kassi Burns | LinkedInKassi's Website: Kassi Burns – illuminating all your data

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