ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How can you sell without selling: the new way of marketing"
Episode Synopsis
This is my thought after another session of Kamila Academy. For a business to thrive, we should adopt and stop traditional way of marketing. Rather selling functionality, we sell worldview (ie Patagonia, Everlane, Away). This is an important lesson too for activists and influencer promoting causes. 🤍
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