Episode Synopsis "From Law school to Brewing Coffee - Entrepreneurial journey of Arman Sood, Co-Founder Sleepy Owl"

Arman Sood, Co-Founder of Sleepy Coffee, launched India's first Cold Brew Coffee in 2016 along with his co-founders Ashwajeet and Ajai. Cold Brew Coffee was an unknown coffee brewing process that was famous overseas back in the days, but Arman was able to identify the potential of cold brew coffee as a product and as a value proposition to make good coffee available at coffee. Jumping into the start-up world immediately after finishing law school, in a space that was not even closely related to their field of study speaks volumes about the vision Arman and his team had. From introducing cold brew coffee to bottled coffee to teabag style hot coffee bags, Sleepy Owl is known for it's innovative product and above all, offering the best coffee to Indian consumers. Every start-up faces its own challenges and building a new category is not an easy task. But Arman and his team ensured they stick to the basics of any business and continued to deliver great coffee matched with a great customer experience. In this episode of the podcast, Arman shares more about how Sleepy Owl continues to grow as one of the most recognized brands in the beverage segment, how customer centricity has helped them pivot whenever they have introduced a new product, and what's is the future of Sleepy Owl.

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