In the first of a two-part series about approaches to arguing punitives, host Brendan Lupetin focuses on Mark Lanier's $9 billion verdict against Takeda Pharmaceuticals. Brendan breaks down the three-part strategy that ensured Mark’s success: emphasizing the purpose of punitive damages beyond compensation, empowering jurors to understand their verdict will travel globally within 30 seconds, and making astronomical corporate wealth comprehensible by converting $60 billion into relatable $60,000 scenarios. Come back for the second installment, when Brendan will analyze how Shanin Specter won $109 million from West Penn Power Company in the Goretzka case.Produced and Powered by LawPods.

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