In this episode, we sit down with George, who joined JTF as a trainee funeral director and now plays an important role on our senior management team. We explore his journey, the culture he helps nurture within the business, and the heart that guides his work with families.What We Cover:George’s background and what drew him to JTFMemorable moments from his journey over the past three yearsWhat “culture” means within JTF and how it shapes the care families receiveThe human side of being a funeral director — compassion, responsibility, and staying groundedTeamwork, mentorship, and the qualities that matter in this professionHopes for the future of funeral service and the evolving needs of familiesThis episode offers a warm and insightful look at leadership, care, and the purpose that drives the people behind JTF.

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