In today’s episode, I’m talking to Lea Tierney, our resident copywriting expert inside my Just Start Now community.  Lea and I talk about the power of great copy and how it's all about storytelling, what stops wellness business owners writing brilliantly to attract customers, plus Lea shares 3 tips to master compelling copy that converts. Practice talking to your ideal client and write content as if you were speaking directly to them Your copy isn’t about you - centring your writing on the reader and describing instead why you’re the perfect person to help them Focus on the transformation and outcome you help your customers achieve For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

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