ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Luxury brands are all about emotion — Neena Malhotra — Just Send It To Marketing Podcast"
Episode Synopsis
ON THIS EPISODEWe talked with Neena Malhotra, a luxury expert & educationist.Neena talks about how luxury brands focus on creating a dream and an emotional connection with consumers and the evolution of luxury marketing, the shift from materialism to experiential and digital luxury.Find out more about Neena:https://www.linkedin.com/in/neena-maini-malhotra-092b4535/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.linkedin.com/in/andredalm/Prachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-/
More episodes of the podcast Just Send It To Marketing
CSR actions to transform you Marketing — Dr. Francesca Farache — Just Send It To Marketing Podcast
24/06/2025
Professional copywriting and storytelling for B2B — Daryl Charman —Just Send It To Marketing Podcast
20/05/2025
Consumer behaviour is crucial for effective marketing — Dr Rodrigo Lucena Just Send It To Marketing
22/04/2025
Innovation in marketing is crucial to be competitive — Dr Nadia Lonsdale — Just Send It To Marketing
18/03/2025
The importance of colour and fonts in branding — Angela Lyons — Just Send It To Marketing Podcast
18/02/2025
In God we trust