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Listen "Consumer behaviour is crucial for effective marketing — Dr Rodrigo Lucena Just Send It To Marketing"
Episode Synopsis
ON THIS EPISODEWe talk with Dr. Rodrigo Lucena, senior lecturer in marketing & course leader for the master's degree at the University of Brighton. Rodrigo talks about the dynamic nature of consumer behaviour, the evolution of digital marketing and the psychological factors influencing purchase decisions. We also discuss seasonal shopping and post-purchase engagement.Find more about Rodrigo:https://www.linkedin.com/in/dr-rodrigo-lucena-41973113/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-
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