Are you curious how Cadbury launched Oreo Biscuits and Dairy Milk Silk in India?

On this week’s Just Curious, we have Garima Dikshit with us. Garima is a Digital Growth and Business Head at Just Herbs. Previously she worked with Cadbury India. At Cadbury, she worked on brands like Oreo biscuits, Dairy Milk, Dairy Milk Silk, 5 Star, Bournville, etc.

In this podcast episode, Utsav and Garima talked about various topics. They spoke about Genius Marketing and Branding Strategies for Oreo and Dairy Milk Silk. What changes did Cadbury make in Oreo to increase its sales in India? Why Cadbury decided to launch Dairy Milk Silk in India? Reason behind the iconic 5 Star Ramesh Suresh ads and why they decided to end the Ramesh Suresh ads after some years? and Insights about how Cadbury generates 12,000 crores in a year.

Timestamp:
0:00 - Intro
1:33 - Garima's Experience at Cadbury India
3:39 - Oreo's Launch in India
7:20 - Changes in Oreo for Indian Market
10:20 - Advertising of Oreo in India
13:40 - Decision on "Price" for Oreo
18:16 - Sales Techniques for Retail Stores
20:50 - Association of Oreo with Shakes
26:15 - Launch of Dairy Milk Silk
28:20 - Cadbury Silk vs Dairy Milk
31:38 - Favorite ads of Cadbury
32:45 - Reason behind Ramesh Suresh 5 Star ads
37:00 - End of Ramesh Suresh "5 Star" ads
41:00 - Different Chocolates from the Same Brand
43:45 - Innovation-Oriented Culture
47:45 - Dairy Milk is a 5000 Crore Brand
48:55 - Parting Thoughts
49:50 - Subscribe

Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)



===

Subscribe to The Spotlight Clips Channel :
https://youtube.com/@thespotlightindiaclips

Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k


===

Let's Connect Online:
🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1f...
📱Instgram: https://www.instagram.com/thespotligh...
👨🏻‍💻Linkedin: https://www.linkedin.com/company/thes...
😄Facebook: https://www.facebook.com/thespotlight...
📩To get in touch with us drop a mail at - [email protected]

===

🙋‍♂️Who are we:

‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.

#TheSpotlightIndia #JustCurious #food #podcast

Ver todos los episodios