Try This Google AI Tool In Search Ad Campaigns With Caution

02/07/2024 12 min Episodio 26

Listen "Try This Google AI Tool In Search Ad Campaigns With Caution"

Episode Synopsis

Curious to try the Conversational Experience In Google Ads? Google describes the new chat-based feature as combining your knowledge with Google AI to speed up the creation of search campaigns and assist with optimization by generating text and assets more easily but what does it really do well? Where does it struggle?

Today we sit with Zach Larimer, Director of Media Strategy at Jump 450. Zach breaks down his first-hand experience with this Google AI tool and shares the best and worst use cases.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to Jump Podcasts for weekly episodes.