Looking for a more systematic way to test videos on social platforms? Today we sit with Dave Armstrong, Director of Paid Marketing at Jump 450. Dave explains why these custom metrics called hook and hold rates are more important than anything else you are tracking. In this episode Dave breaks down the formulas to use and the strategy you need to scale your video creative on social media. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

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