Can you really be sure which of your digital marketing efforts are responsible for conversions? Which channels and placements deserve those marketing dollars and which are just claiming credit?

Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom has worked for the world's biggest brands for the last 12+ years.

In this episode Tom unpacks incrementality. Incremental tests are the necessary medicine to any business advertising online. They can tell you what is working but more importantly what is not working. They will reveal where you are wasting your money.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

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