Of course, we would all like our LTV or lifetime value to be just one number because that would simplify our goals but in fact, not all customers are created equal in terms of the value that they bring to your brand.


Tom Murray, the Managing Director of Data and Analytics at Jump 450 walks us through the way a single number LTV focus can hurt you and what metrics you should be looking at instead.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

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