In the weeks leading up to Joe Biden backing out of the 2024 presidential election, Kamala Harris began to take over social media organically. The grassroots Edits, music remixes, and more perfectly coincided with her becoming the Democratic nominee and brought together politics and pop culture to a new degree. In this video, I document exactly how this phenomenon came to be and what it could mean for the election come November. A huge thank you to Dash Hudson for sponsoring this video. Check out their new report to get caught up on social media marketing trends: https://www.dashhudson.com/resources/social-media-trends-report?utm_medium=organic&utm_source=creator&utm_campaign=SMTR1H2024_NA_2_12_2024&utm_content=Organic_JulesTerpakSMTR_TikTok_General_0_0_TOFU0:00 - Kamala and Brat2:20 - Dash Hudson partnership3:54 - CNN appearance 4:18 - Intro 4:45 - Kamala’s social media rise8:01 - Kamala’s TikTok approach8:38 - How other candidates are using TikTok9:36 - Is Kamala’s rise organic? 11:39 - BidenHQ vs Kamala HQ13:39 - Are the Edits and memes having impact? 19:24 - Grounding us in reality22:32 - How 2024 differs from the 2016 “meme election”25:29 - TikTok’s role in the 2020 vs 2024 election 27:12 - What to look out for moving forward31:01 - OutroIntro animation by Black Book Studio: https://www.blackbook.studio/You can also find me onTwitter: https://twitter.com/julesterpakTikTok: https://www.tiktok.com/@julesterpakInstagram: https://www.instagram.com/julesterpakText versions of my videos: https://www.growingdigital.net/‎ ‎ Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7  Watch or listen on YouTube: https://youtu.be/YNbsN2i9OrUMy production gear: https://amzn.to/3OFWWJv ‎ Business inquiries: [email protected]

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