Facebook’s AI is shutting down ad accounts and business managers left,right and center – and sometimes for no solid reason at all. So how to prevent your Facebook ad account from getting shut down?If you had your account flagged by Facebook, getting it back can be a giant pain. Especially, if you are a new business, you probably do not have access to live support. And if you write to “Support” or “Help Center”, all you will get is a tailored, automated response.So, let me tell you what all you can do 1) To avoid a ban in the first place 2) And, get your account reinstated after a ban.First things first.Go Through Facebook’s Ad PoliciesGoing through Facebook’s Ad Policies is a good place to start. Especially, if you are in a tricky niche like “weight loss” or “mental wellness”, you need to be extremely careful when writing copy for your ad as well as your landing page. (Yes, the Facebook algo crawls through your landing page as well).And, if you had your landing page flagged for some reason, you can go to this link AFTER you make the required changes. Entering your URL in the “Batch Invalidator” will force Facebook to clear their cache and recognize the new, updated version.You should also avoid making extravagant claims in your ad and on your page. Not using trigger words like “FREE” and “SECRET” would also be wise.Make Sure Your Business Manager is Set Up CorrectlyAgain, pretty obvious.But there are many among us, in their excitement to get their first campaign up and running, don’t follow the necessary steps. So, one of the first things that you should do is,Verify your domainAs per Facebook, “The integrity of content on Facebook is a serious concern, and domain verification is a step towards ensuring that only verified owners can edit the way their content appears on Facebook.”Sooner or later, Facebook shall make domain verification mandatory. So, I would strongly suggest that you do it right away. It will hardly take you 10 minutes. And if you hate this techie stuff, hire someone to do it for you. Here’s a quick video by Facebook which shows what all you need to do.How to prevent yur ad account from getting shut downSet-up Two-Factor AuthenticationAgain, this is not mandatory but recommended. You can choose to receive an SMS on your phone or a code or on a third-party authenticator app when you attempt to login to your account.Verify Your BusinessGo to Business Settings>Security Center so that Facebook can verify your business. This is how you do it.You may be asked to upload an official government document when you attempt to verify your business.However, if you are an established marketer and are spending quite a bit on Facebook, you may have qualified for monthly invoicing. In this case, you do not need to submit documents for business verification.Use Separate Data Accounts and Ad AccountsCreate two separate ad accounts – the first one being a test account or a data account. And the second one, an ad account where you spend the majority of your budget. So, in the event your ad account gets locked up, you still do not lose your data.Add Someone Else as a Business AdminGo to Business Settings>Setup Guide to add someone else as a business admin. So, you won’t lose access even if you get locked out from your business manager.How to prevent your ad account from getting shut downRepeated Payment DeclinesIf you are seeing an “Account Error” in your ads manager, this is due to a failed payment. And if this happens again and again, Facebook will flag your account. So, watch out for those email reminders, and pay down your balance immediately.Try to Get In Touch With a Facebook RepSometimes, instead of an automated email, you might receive an email from a Facebook rep. SAVE this email address and get in touch with them in the event that you are ever locked out.Useful LinksHelp Center –https://www.facebook.com/business/helpRequest Review of a Restricted Ad Account –https://www.facebook.com/help/contact/202606868076027Checking Your Account Quality –https://www.facebook.com/accountquality

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