For over two decades, Erica has been helping business owners and service providers maximize their time and enhance their circle of influence to find, connect and convert more of their ideal clients.We talk about listening to your customer and understanding what they want. Erica schools us on branding and why getting attention matters.Golden nuggets:Trust your gut and understand the position you’re inPractice the art of communication by listeningKeys to success:Surround yourself with people who are smarter than youHave something to give people behind youActionable tip:Contact 5 professional people in your network and connect with them. Ask how you can help them.Inspiration:“Everything is hard until you do it enough, then it becomes easy” - UnknownResources:Erica Castner - https://ericacastner.comPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

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