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Title: Writing for Impact
Author: Bill Birchard
Narrator: Bill Birchard
Format: mp3
Length: 5 hrs and 56 mins
Release date: 04-04-23
Ratings: 4.5 out of 5 stars, 7 ratings
Genres: Writing & Publishing
Publisher's Summary:
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

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