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Listen "Erica Franco: La Estrella Bakery and the Art of Baking Belonging"
Episode Synopsis
Since 1986, La Estrella Bakery has been much more than a place to buy pan dulce, it’s been a pillar of Tucson’s cultural life, a space of ritual, memory, and early morning conversations over conchitas and cuernitos.
As we celebrate Hispanic Heritage month, host Carlos Quintero speaks with Erica Franco, second-generation member of the family behind La Estrella, about what it means to carry on a tradition baked in love, community, and resilience.
Erica shares stories of 3 a.m. baking shifts, drawings from kindergarten fans, and the return to the barrio bakery where it all began. This is a conversation about food, but also about family, belonging, and the quiet power of staying close to your roots.
As we celebrate Hispanic Heritage month, host Carlos Quintero speaks with Erica Franco, second-generation member of the family behind La Estrella, about what it means to carry on a tradition baked in love, community, and resilience.
Erica shares stories of 3 a.m. baking shifts, drawings from kindergarten fans, and the return to the barrio bakery where it all began. This is a conversation about food, but also about family, belonging, and the quiet power of staying close to your roots.
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