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Listen "#86 Scaling D2C Brands with E-Commerce Marketing & Behavioural Science with Kyle Hoffman"
Episode Synopsis
🎙️ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast! Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth.In this episode, we uncover:- 🚀 The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers.- 🧠 Behavioural science's pivotal role in D2C brand strategies. - 💡 Pro tips on scaling Direct-to-Consumer brands sustainably.- 🤖 The tech, resources, and teams D2C brands need to scale exponentially.If D2C, Ecommerce, Marketing, Entrepreneurship, and Behavioural Science are your jam, this episode is tailored for you! 🎉Remember, the best brands don't just sell; they tell stories, invoke emotions, and build connections. Kyle's experiences offer a rich tapestry of insights on doing just that! 🌟Key Takeaways:Understanding customer behavior is vital for successful e-commerce marketing.Using real-world data combined with behavioral science can lead to effective marketing strategies.Behavioral science isn't just theory; it's based on actual real-world studies.Highlights & Discussion Topics:a. Maximum Purchase Limit: A case study where setting a maximum limit on purchase influenced customer behavior positively.b. Behavioral Science Training: Function Growth Co.'s training program on behavioral science equips teams with actionable insights.c. Real-World Studies vs. Brand Testing: The importance of testing behavioral science concepts tailored to a specific brand or product.d. Richard Shotton's Contributions: Reference to books on behavioral science and its practical applications.e. Choice Paralysis: The idea that limiting options can sometimes enhance user experience and decision-making.f. Pratfall Effect: A fascinating concept where showcasing brand weaknesses authentically can be turned into strengths. Case in point: Guinness's ad campaignResources & Recommendations:Books: Works by Richard Shotton on behavioral science.Agencies need to walk the talk: Building and growing their brand is crucial.The significance of varied creative assets in marketing. 🔗 Guest Links:- Function Growth - https://functiongrowth.co- Kyle Hoffman on LinkedIn - https://www.linkedin.com/in/kyle-hoff...Listen & Watch:- 🎧 Audio on your favourite podcast platform -
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