Cherish, a business owner and coach, shares her journey of starting businesses and finding her calling. She emphasises the importance of reflecting Christ in business and how it can be a strategic advantage. Cherish highlights the value of business principles in both entrepreneurship and employment, encouraging attendees to apply these principles to stand out in their respective fields.

A Christian business coach emphasises the importance of aligning business goals with faith and God’s vision. SMART goals are reimagined as SMART prayers, incorporating specific, measurable, achievable, relevant, and time-bound objectives. The coach highlights the significance of prayer as a powerful business strategy, encouraging intentionality and alignment with God’s will.

To stand out in a noisy business world, businesses need to be clear about their values and purpose. This involves identifying core values that align with biblical principles and using them as a compass for decision-making, marketing, and team culture. By defining a unique selling proposition that reflects these values and resonates with a specific target audience, businesses can attract the right clients and build a loyal following.

A marketing plan should be used to guide activities and goals, whether in business or personal life. The plan should consider the target market, offering, problem-solving, delivery method, investment, and desired outcome. To stand out, the message should address pain points, offer solutions, and align with the medium and method used.

A business coaching programme was discussed, focusing on aligning business growth with personal growth and values. The programme’s effectiveness was highlighted through a client success story, showcasing significant business growth and personal fulfilment. The importance of understanding one’s purpose and audience was emphasised, along with the need to integrate faith into business practices.

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