The provided white paper, authored by Jim Thomas, advocates for email marketing as an indispensable tool for gyms, emphasizing its cost-effectiveness and high return on investment compared to other marketing channels. It highlights email's ability to reach an already engaged audience, including current members, former members, and prospects, facilitating upselling opportunities and re-engagement strategies. The text further explains how email marketing can build trust and loyalty by providing valuable content and allowing for audience segmentation to deliver personalized messages. Ultimately, Thomas asserts that mastering email marketing leads to increased memberships, higher revenue per member, and stronger community bonds within the fitness industry.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

Ver todos los episodios