This white paper by Jim Thomas identifies three significant errors that gym entrepreneurs often make, arguing that understanding these mistakes can foster improvement. The first error discussed is rushing into partnerships without ensuring aligned values and shared commitment. Secondly, the paper cautions against prioritizing rapid growth over establishing a robust business foundation. Finally, it warns against becoming so fixated on the business that objective judgment and adaptation to its natural lifecycle are hindered. Thomas suggests that by thoughtfully addressing these potential pitfalls, gym owners can cultivate stronger businesses and achieve lasting success.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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