Opening a gym is one of the most exciting ventures you can take on—but it’s also one of the most challenging. The decisions you make in the first 12 to 24 months will define whether your business flourishes or becomes another fitness venture that fades away. In this white paper, we’ll explore the 10 rules every new gym owner must follow to maximize their chances of success. These rules go beyond passion and equipment—they address the practical, strategic, and cultural foundations required to build a profitable and sustainable business. 

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