In the gym business, every sale—whether it’s a membership, a personal training package, or a nutrition program—comes down to one timeless truth: when value exceeds price, people will buy. If your gym is struggling with sales—whether it’s memberships, training packages, or upgrades—it’s not the economy, the market, or your leads that’s holding you back. It’s how effectively you’re communicating value. This white paper will show you how to master this principle, transform your sales strategy, and turn every staff member into a confident communicator of value. www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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