This white paper by Jim Thomas, a gym business expert, offers a comprehensive roadmap for gym owners seeking to maximize their business's value before selling. Thomas stresses that successful sales require proactive planning, ideally 12-24 months in advance, rather than reacting to declining performance. The document outlines eight critical areas for preparation, starting with defining the reason for selling and organizing financial records by separating personal and business expenses. It emphasizes strategies to boost the gym's appeal, such as increasing recurring revenue, making operations owner-independent, and resolving potential buyer objections. The paper also advises on organizing legal documents, crafting a compelling market narrative, and optimizing both physical and digital assets. Finally, it underscores the importance of understanding valuation (2.5x-4x Seller's Discretionary Earnings) and engaging professional advisors like brokers, attorneys, and accountants to navigate the complex sales process effectively.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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