This white paper by Jim Thomas focuses on maximizing revenue within existing gym spaces by identifying and repurposing underutilized areas. It highlights the need for gyms to look beyond traditional income streams like memberships and personal training, especially in a competitive market with rising costs. The document offers ten actionable strategies for converting idle corners, walls, and other spaces into profitable zones through micro-training areas, pop-up services, rentals, and innovative member experiences. The author emphasizes that conducting a space utilization audit is crucial before implementing changes and encourages owners to think strategically about every square foot.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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