This text presents a blueprint for gym owners to host a "Local Business Fitness Day," a free event inviting nearby company employees to train at their facility. The strategy aims to generate high-quality referrals, attract new members, identify corporate wellness leads, build community goodwill, and foster B2B partnerships. The document outlines a step-by-step process including choosing the right date, identifying target businesses, crafting inviting messages, promoting the event across multiple channels, creating an impressive event experience, capturing contact information for follow-up, and leveraging the event into ongoing corporate partnerships. The author emphasizes the importance of community building and positioning the gym as a valuable resource for local businesses to achieve sustainable growth beyond traditional marketing methods.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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