This text, authored by Jim Thomas, focuses on the importance of facility layout in gyms as a key driver of revenue. It argues that a well-designed space guides members toward desired actions, such as purchasing supplements, signing up for personal training, or joining classes, while a poor layout creates friction points that hinder sales. The article provides practical strategies for optimizing different areas of the gym, like the front desk, retail displays, and member lounges, to increase sales opportunities and improve overall member experience. Ultimately, the central message is that strategic layout changes can significantly transform a gym's profitability by making it an environment that naturally encourages sales.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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