Listen "Vulnerability, Leadership & Class"
Episode Synopsis
Title: Vulnerability, Leadership & Class Bio: As newly named president of e-commerce analytics firm Profitero, Sarah Hofstetter has a front-row look at the coronavirus-induced online buying boom—including which products are enjoying a huge boost from stay-at-home orders. Hofstetter became one of the most recognizable names in the ad agency business during her 13-year stint at 360i, most recently as chairwoman and CEO. She left the agency in 2018 to become president of Comscore, joining her longtime professional colleague Bryan Wiener, who at the time was Comscore's CEO. Wiener and Hofstetter left Comscore in March 2019 after less than a year, citing differences with the board. Wiener was named CEO at Profitero last month at the same time Hoffstetter joined the firm, whose services aim to help brands optimize their e-commerce sales, inventory and content strategies. In this wide ranging interview, we cover: 1. CEO LIFE 2. COVID-19 3. online business 4. holocaust survivors 5. being an open book 6. branding 101 And much much more!-- --
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