Jesse Levine Norristown explains about ORM:
ORM means online reputation management. Online reputation is broader and goes beyond SEO. ORM is the practice of shaping and influencing the public perception of an individual or brand. This is done through strategic marketing, SEO auditing, content management, review management, web analytics, social media strategies, online public relations and everything else in between.
For instance, imagine when David later google the business consultant online. Some of the results are positive, some are vague while some are quite irrelevant to the profession. David is left confused. Few more clicks and he discovered a 3-star rating on Yelp by someone who had OK experience working with the consultant. He saw another 2-star rating by an unhappy employee. His twitter profile is not helping either as it contains less information.
Here is where ORM kicked in. ORM determines if David will avail of the service or not. Hence, It influences the decision-making process. Therefore, ORM focuses on improving a brand image and building a positive brand repuation online. It makes use of everything available to promote a positive brand image and alter people’s perception of your brand. Higher trust is built, you have the best reputation and your consumer feels confident to avail of your services or buy our products. Unlike SEO, ORM is not limited to only one website, but it uses other search engines, brand’s websites, social profiles, forums while aiming to put a brand digital foot forward. The bottom line is, when a company, brand, or individual is being searched online, the results have to be good and relevant.

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