In this episode, we sit down with Allie Egan, founder & CEO of Veracity, a wellness brand transforming how we approach metabolic health, hormones, and beauty. With $14M in funding and a projected $20-30M in revenue by 2025, Allie is reshaping the health space with a personalized, science-backed approach.What I admire most is how Allie turned her own health struggles into a mission-driven brand. From her journey into functional medicine to empowering others to take control of their health, she’s changing the game.Before launching Veracity, Allie was the CEO of Cynthia Rowley, doubling revenue in just two years. She also worked at Estée Lauder, leading top brands like Tom Ford and La Mer.We dive into how Allie scaled Veracity from scratch, her journey from fashion CEO to wellness founder, and her 3 tactical tips for early-stage CEOs.// LINKS //Instagram https://www.instagram.com/jeromedwightxYoutube https://www.youtube.com/@jeromedwightxTikTok https://www.tiktok.com/@jerome.dwightSpotify https://open.spotify.com/show/47yRU8VeRXZjvwwbS2CWgn?si=TFWYhoKYRziQbTjaXjuOjw&nd=1&dlsi=1ae5fe7561434a39#Entrepreneurship #Wellness #Health #Founder #Growth #Business #Leadership #Veracity #Startup #ChallengerX #Veracity #AllieEgan #JeromeDwight

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