🎧 Revamp Your Website: 3 Copywriting Pillars That Convert > In this episode, we tackle one of the most overlooked growth levers for clinic owners: your website copy. If your site reads like a resume, you’re losing potential clients before they ever get a chance to meet you. Even if you’re not a professional writer, this episode will help you transform your homepage into a trust-building, conversion-driving machine using three essential copywriting pillars. 🎯 Key Takeaways: 1. Position the Patient as the Hero Your website isn’t about you—it’s about them. Use the StoryBrand approach: you are the guide, the patient is the hero. Swap “we are the premier provider” for “you deserve to feel strong, pain-free, and unstoppable.” Focus on aspirational identity: what do patients want to become by working with you? 2. Tell a Visual Story People scan, not read—so make your layout clear and scannable. Use bold headlines, subheaders, bullets, and call-to-action buttons. Professional photography is a must—ditch the stock photos and show real movement, real clients, real outcomes. Your website should tell a story in 5 seconds—even before a word is read. 3. Build Authority Without Bragging Your understanding of their problem matters more than your credentials. Use empathetic copy like “we know how frustrating it is when pain keeps you from running.” Sprinkle in testimonials and case studies across all pages—not just one. Use videos, images, and reviews that show success through your patients’ eyes. 🚀 Bonus Tips: Audit Your Conversion Rate: Use Google Analytics or HubSpot to check traffic vs. bookings. Revamp Every Page: These changes don’t just apply to your homepage—optimize your About, Services, and Contact pages too. Free Resources: Download your full homepage wireframe, 40-point checklist, and get an SEO audit at the link below. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly tips to grow your cash-based practice.

Ver todos los episodios