Snapple’s $1.4 Billion Loss: How Corporate (Almost) Ruined a Rebellious Brand

15/06/2025 18 min Temporada 1 Episodio 12
Snapple’s $1.4 Billion Loss: How Corporate (Almost) Ruined a Rebellious Brand

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Episode Synopsis

Snapple has had one of the most epic branding rollercoasters in American history—from humble beginnings in a Brooklyn health food store to becoming the anti-corporate darling of the '90s... and then nearly collapsing after a multi-billion dollar corporate acquisition gone wrong.You’ll walk away with sharp insights on:✅ How Snapple built a cult following through authentic, offbeat branding✅ Why Quaker Oats’ acquisition failed—and the $1.4 billion lesson in ignoring your audience✅ The power of being a little weird in a world of mass-produced sameness ✅ How Snapple made one of the greatest comebacks by returning to its rootsWatch on YouTubehttps://youtu.be/7Wn5HL7vIQ0#snapple #snapplestory #brandfails #90sbrandsSend us a text📌 Subscribe to the podcast so you never miss an episode.⭐ Leave a review—it helps more people find the podcast and keeps these conversations going.📲 I love hearing from you—follow @JeansWithABlazer for latest episode updates and @melbeuz on Instagram and tag me your biggest takeaways, your latest wins, or what topics you want to hear next. Listen to Jeans with a Blazer on your favorite platforms: Apple Podcasts Spotify YouTube Connect with the Show and host: Show: Instagram.com/jeanswithablazer Host: instagram.com/melbeuz/ Website & Newsletter: Jeanswithablazer.com Email: [email protected] Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.

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