Factors to Consider Before a Post-Acquisition Rebrand

18/06/2024 22 min

Listen "Factors to Consider Before a Post-Acquisition Rebrand"

Episode Synopsis

From aligning company culture to developing a new technology strategy, there’s a lot to consider before a rebrand. In this episode, Bill Aimone and Todd Boutte discuss the implications of a rebrand and how to approach it, particularly as it relates to new acquisitions (although the principles they discuss are applicable for any type of […]