The Choshi Electric Railway, about 1 hour away from Narita Airport has faced the danger of closing down many times, but has been able to pull through the crisis with its unparalleled survival skills. The company has turned its debt into a leverage and has increased its fan base through innovative events and product planning. What is the source of this idea? Let’s see if the company president Takemoto can unbox Japan. https://diamond.jp/articles/-/232045

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