Joe Harawira is co-founder of Wai Mānuka, a premium non-alcoholic beverage company. We　talk about Wai Mānuka's success in both New Zealand and Japan, their collaborations, and their plans for expansion. Join us as we dive into the world of business relationships, trust, and partnerships in Japan. In this episode you’ll hear:How the idea for Wai Mānuka came up at a New Year’s BBQTaking chances that appear in your path even when you might not be readyStrategic partnerships that match your brand valuesJoe’s number one gold nugget for brands thinking about exporting to JapanThe future of Wai Mānuka and where you can find it in Japan Catherine and Jayne share their observations on what helps Kiwi brands do well in Japan Subscribe to our list so you never miss an episode of Jandals in Japan If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to Apple Podcasts to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on @jandalsinjapan on Instagram.About JoeJoe Harawira is a Co-founder and Managing Director at Wai Mānuka, New Zealand’s premium, non-alcholic beverage that was made throughout a global pandemic and launched as an official supplier of the 36th America’s Cup. Since then, Wai Mānuka has expanded across New Zealand and began exporting to Tokyo. The goal for Wai Mānuka is to become an iconic Kiwi brand by celebrating the finest of New Zealand and Māori culture on the world stage.Connect with Joehttps://waimanuka.co.nz/@waimanuka.nzLinks:Jayne’s Diary: https://amzn.asia/d/06jGuWR Catherine’s Diary: https://amzn.asia/d/aH9wNre Time stamps00:00 Jandals in Japan with Joe Harawira05:49 Wai Mānuka becomes an America’s Cup beverage09:53 The importance of alignment of values15:41 Expansion to Singapore as a stepping stone to Asia18:50 The importance of connections and partnerships24:47 Joe’s number one tip 28:17 Keys to successJandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with JayneConnect with Jayne and CatherineLinked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ Instagram: https://www.instagram.com/jandalsinjapan/ Facebook: https://www.facebook.com/jandalsinjapan Youtube: https://www.youtube.com/@jandalsinjapan 

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