In this JAMODI Clip, Coach Jameson discusses the critical role of culture in driving performance within sports programs, particularly basketball. He emphasizes that culture is not just a slogan but is reflected in daily actions, interactions, and responses. Coach Jameson highlights the importance of establishing clear standards and pillars that align with the team's culture, ensuring that players understand and embody these principles both on and off the court. Additionally, he explores the significance of social media in promoting the program and engaging players, stressing that effective use of social media can enhance team visibility and player satisfaction. Overall, the discussion underscores the interconnectedness of culture, performance, and modern communication strategies in sports coaching.
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