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Listen "Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling"
Episode Synopsis
How do you capture attention & help people in decision making through story telling
How to use storytelling as a tool for driving change?
What can a good storyteller learn from a great storyteller?
How does story create resilience and impact the bottom line in business?
Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.
Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and
cultural organizations, start-ups, and change makers in communities around the world.
Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.
Visit her at www.michelleauerbach.com
Connect with her at https://www.linkedin.com/in/michelleauerbach/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
Index
00:00 Preview & Introduction to Michelle
01:55 How Story Evokes Emotions & Drives Decision Making
08:20 What Makes Stories Work - The Three Part Structure
15:10 Stories Primes You for Decisions
17:45 Stories Build a Desired Organizational Culture of Psychological Safety
22:30 Stories Help Business Bottomline & Build Resilience
28:50 Science Fiction Story & Innovation
30:40 Meme or Social Media Story Telling
32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers
41:33 What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection
43:35 Stories Critical for Capturing Attention
45:00 Talent Show by Michelle
46:15 Rapid Fire - Personally Speaking with Michelle
47:50 Connecting with Michelle
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach #decisionmaking
How to use storytelling as a tool for driving change?
What can a good storyteller learn from a great storyteller?
How does story create resilience and impact the bottom line in business?
Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.
Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and
cultural organizations, start-ups, and change makers in communities around the world.
Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.
Visit her at www.michelleauerbach.com
Connect with her at https://www.linkedin.com/in/michelleauerbach/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
Index
00:00 Preview & Introduction to Michelle
01:55 How Story Evokes Emotions & Drives Decision Making
08:20 What Makes Stories Work - The Three Part Structure
15:10 Stories Primes You for Decisions
17:45 Stories Build a Desired Organizational Culture of Psychological Safety
22:30 Stories Help Business Bottomline & Build Resilience
28:50 Science Fiction Story & Innovation
30:40 Meme or Social Media Story Telling
32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers
41:33 What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection
43:35 Stories Critical for Capturing Attention
45:00 Talent Show by Michelle
46:15 Rapid Fire - Personally Speaking with Michelle
47:50 Connecting with Michelle
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach #decisionmaking
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