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Listen "Ep 54 : Anuj Kumar on Affle India Business Model ,Entrepreneurial Journey, Digital Advertising Marketing Trends & Insights"
Episode Synopsis
What were the challenges in Affle's entrepreneurship journey and how did you resolve them ?
How did Affle use the business model innovation of Cost Per Converted User (CPCU) to strongly differentiate itself and create a compelling value proposition for marketers?
What are the key consumer trends that will impact digital marketing and advertising ?
How did Affle use various mergers and acquisitions in enhancing its value proposition ?
What are the levers of India Growth Strategy and the role of 2Vs of verticalization and vernacularization ?
Anuj answers the above questions and many more as he takes us on an amazing ride on the pivotal role he played in building & growing Affle. Anuj Kumar is the Co-founder, Chief Revenue & Operating Officer at Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping Affle to become a leading Mobile platform company.
Please connect with Anuj at Linkedin https://www.linkedin.com/in/anujk/
Email - [email protected]
Twitter - https://twitter.com/anujkumar13
Please visit his company Affle at https://www.affle.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/
Email [email protected]
00:00 Preview and Introduction to Anuj Kumar
01:30 Starting up Affle - Entrepreneurial Journey of Anuj & Affle
05:20 Entrepreneurship Lessons - Marathon Mindset, Embracing Change, Path to Profitability
09:17 Business Model Innovation - Marketing as Revenue through Cost Per Converted User CPCU
13:25 Aligning the Value Proposition of Affle to Integrated & Blended Consumer Journey
17:38 Acquisitions or Partnering with Like-Minded Entrepreneurs or Co-Founders
19:04 Consumer Trends for Marketers
21:40 India Market - Characteristics, Vernaculization through Video, Continuous Innovation through Device ID Algorithms
27:48 Fraud in Digital Advertising & Affle's mFaaS Fraud Detection & Prevention Programme
30:45 Developing Markets vs Developed Markets - Characteristics, Unit Economics, Entry Barriers
33:45 Building a Talent Pool of Co-Entrepreneurs or Co-Founders
41:43 Future of Digital Advertising - Delegated Commerce through Voice Assistants, Embedded Devices, IoT
44:55 Use Cases for Affle India - Blended Customer Journeys, Integration of Paid & CRM Channels
51:18 Rapid Fire - Personally Speaking with Anuj
54:10 Connect with Anuj Kumar
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#affleindia #digitaladvertising #customeracquistion
How did Affle use the business model innovation of Cost Per Converted User (CPCU) to strongly differentiate itself and create a compelling value proposition for marketers?
What are the key consumer trends that will impact digital marketing and advertising ?
How did Affle use various mergers and acquisitions in enhancing its value proposition ?
What are the levers of India Growth Strategy and the role of 2Vs of verticalization and vernacularization ?
Anuj answers the above questions and many more as he takes us on an amazing ride on the pivotal role he played in building & growing Affle. Anuj Kumar is the Co-founder, Chief Revenue & Operating Officer at Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping Affle to become a leading Mobile platform company.
Please connect with Anuj at Linkedin https://www.linkedin.com/in/anujk/
Email - [email protected]
Twitter - https://twitter.com/anujkumar13
Please visit his company Affle at https://www.affle.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/
Email [email protected]
00:00 Preview and Introduction to Anuj Kumar
01:30 Starting up Affle - Entrepreneurial Journey of Anuj & Affle
05:20 Entrepreneurship Lessons - Marathon Mindset, Embracing Change, Path to Profitability
09:17 Business Model Innovation - Marketing as Revenue through Cost Per Converted User CPCU
13:25 Aligning the Value Proposition of Affle to Integrated & Blended Consumer Journey
17:38 Acquisitions or Partnering with Like-Minded Entrepreneurs or Co-Founders
19:04 Consumer Trends for Marketers
21:40 India Market - Characteristics, Vernaculization through Video, Continuous Innovation through Device ID Algorithms
27:48 Fraud in Digital Advertising & Affle's mFaaS Fraud Detection & Prevention Programme
30:45 Developing Markets vs Developed Markets - Characteristics, Unit Economics, Entry Barriers
33:45 Building a Talent Pool of Co-Entrepreneurs or Co-Founders
41:43 Future of Digital Advertising - Delegated Commerce through Voice Assistants, Embedded Devices, IoT
44:55 Use Cases for Affle India - Blended Customer Journeys, Integration of Paid & CRM Channels
51:18 Rapid Fire - Personally Speaking with Anuj
54:10 Connect with Anuj Kumar
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#affleindia #digitaladvertising #customeracquistion
In God we trust