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Listen "Ep 46 : Sumeer Mathur on Building Brand Trust, Insights from Edelman Trust Barometer Reports, Is Trust the New Brand Equity ?"
Episode Synopsis
How do we study culture online using techniques like netnography ?
What are the three key insights based on Edelman Trust Barometer report that you believe have huge significance for corporates, organizations and brands ?
What is meant by ‘Trust is the new Brand Equity’. How has the concept TRUST evolved over the last 5 years. What are the key implications for brands?
Sumeer Mathur answers the above questions as he takes us through the insights from Edelman Trust Barometer and its implications for brands, organizations and corporates. Sumeer Mathur is the Senior Vice President, National Planning & Strategy Head at Edelman India.
Please connect with him at Linkedin https://www.linkedin.com/in/sumeer-mathur-81607812/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Key Segments
00:00 Introduction To Sumeer
01:41 Netnography -Studying culture online
03:28 Edelman Trust Barometer - Key Findings
11:19 Corporates Inspire More Trust Than Other Institutions
18:39 Consumers Want Brands to Drive Cultural Change
22:50 Brands Coming Back After Trust Issues - Maggi
25:21 Rapid Fire - Personally Speaking With Sumeer
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in
#brandtrust #edelmantrustbarometer #netnography
What are the three key insights based on Edelman Trust Barometer report that you believe have huge significance for corporates, organizations and brands ?
What is meant by ‘Trust is the new Brand Equity’. How has the concept TRUST evolved over the last 5 years. What are the key implications for brands?
Sumeer Mathur answers the above questions as he takes us through the insights from Edelman Trust Barometer and its implications for brands, organizations and corporates. Sumeer Mathur is the Senior Vice President, National Planning & Strategy Head at Edelman India.
Please connect with him at Linkedin https://www.linkedin.com/in/sumeer-mathur-81607812/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Key Segments
00:00 Introduction To Sumeer
01:41 Netnography -Studying culture online
03:28 Edelman Trust Barometer - Key Findings
11:19 Corporates Inspire More Trust Than Other Institutions
18:39 Consumers Want Brands to Drive Cultural Change
22:50 Brands Coming Back After Trust Issues - Maggi
25:21 Rapid Fire - Personally Speaking With Sumeer
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in
#brandtrust #edelmantrustbarometer #netnography
In God we trust