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Listen "Ep 43 : Tim J Smith on Customer Value Based Pricing, Strategies & Examples. How to Make Good Pricing Decisions and Policies"
Episode Synopsis
What is the concept of value based pricing. Why competitor’s price is not sufficient for determining the prices a firm can extract ?
How does business strategy impact pricing?
How can a firm influence a customer’s perception of value ? What is the role of branding in influencing value ?
In reacting to competitor’s pricing actions or the entrance of a new competitor, how do executives use the Competitive Price Reaction Matrix and identify the reaction most likely to yield a better outcome?
Tim J Smith, answers the above questions, as he makes a case for Value Based Pricing. Tim J Smith is the Founder & CEO of Wiglaf Pricing. He is a pricing strategy consultant, chief editor of the Wiglaf Journal and author of two books -Pricing Strategy, Pricing Done Right.
Please connect with Tim on Linkedin - https://www.linkedin.com/in/drwiglaf/
His company blog - https://wiglafjournal.com/
His book - https://www.amazon.in/Pricing-Done-Right-Successful-Profitable/dp/111918319
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
00:00 Introduction to Tim
01:09 Principles of Value Based Pricing
07:19 Alignment of Business Strategy & Pricing
12:38 Role of Branding in Pricing
15:00 Psychological Influences that Impact Perception of Value
17:56 Price Competition Matrix
24:24 Tim's Talent Show
28:03 The Rapid Fire - Personally Speaking with Tim
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#pricingstrategies #pricingdecision #pricingmethods
How does business strategy impact pricing?
How can a firm influence a customer’s perception of value ? What is the role of branding in influencing value ?
In reacting to competitor’s pricing actions or the entrance of a new competitor, how do executives use the Competitive Price Reaction Matrix and identify the reaction most likely to yield a better outcome?
Tim J Smith, answers the above questions, as he makes a case for Value Based Pricing. Tim J Smith is the Founder & CEO of Wiglaf Pricing. He is a pricing strategy consultant, chief editor of the Wiglaf Journal and author of two books -Pricing Strategy, Pricing Done Right.
Please connect with Tim on Linkedin - https://www.linkedin.com/in/drwiglaf/
His company blog - https://wiglafjournal.com/
His book - https://www.amazon.in/Pricing-Done-Right-Successful-Profitable/dp/111918319
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
00:00 Introduction to Tim
01:09 Principles of Value Based Pricing
07:19 Alignment of Business Strategy & Pricing
12:38 Role of Branding in Pricing
15:00 Psychological Influences that Impact Perception of Value
17:56 Price Competition Matrix
24:24 Tim's Talent Show
28:03 The Rapid Fire - Personally Speaking with Tim
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#pricingstrategies #pricingdecision #pricingmethods
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