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Listen "Ep 41 : Eric Dickmann on B2B Marketing of Enterprise Software -Oracle, Siebel CRM. Why We Need to Reduce Friction in Buyer's Journey"
Episode Synopsis
What are your learnings about effective B2B marketing at Oracle, Seibel Systems etc.?
Why is there so much friction in the buyer's journey? How do we reduce it ?
Why is Customer Relationship Management (CRM) platform the best hub for marketing automation for SMEs?
Eric Dickmann answers the above questions and shares his experience as a Senior Director of Marketing at Oracle, Marketing Lead at Siebel Systems. Currently as a Chief Marketing Officer of The Five Echelon Group, Eric is a Strategic Marketing Advisor & Fractional CMO. Eric is also the host of 'The Virtual CMO' podcast.
Eric’s Profile at Linkedin : linkedin.com/in/edickmann
Eric's Company Website : fiveechelon.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Eric talks about how he built awareness and generated executive level leads at Oracle and how to build nurturing programs for leads working closely with sales leadership. He also talks about his experience in Siebel Systems and how helped position it as a leading CRM software in financial services.
He also talks about his stint at how he repositioned Sunview Software and achieves a significant decrease in lead acquisition spends & 620% increase in organic web traffic.
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#b2bmarketing #buyersjourney #enterprisesoftwaremarketing
Why is there so much friction in the buyer's journey? How do we reduce it ?
Why is Customer Relationship Management (CRM) platform the best hub for marketing automation for SMEs?
Eric Dickmann answers the above questions and shares his experience as a Senior Director of Marketing at Oracle, Marketing Lead at Siebel Systems. Currently as a Chief Marketing Officer of The Five Echelon Group, Eric is a Strategic Marketing Advisor & Fractional CMO. Eric is also the host of 'The Virtual CMO' podcast.
Eric’s Profile at Linkedin : linkedin.com/in/edickmann
Eric's Company Website : fiveechelon.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Eric talks about how he built awareness and generated executive level leads at Oracle and how to build nurturing programs for leads working closely with sales leadership. He also talks about his experience in Siebel Systems and how helped position it as a leading CRM software in financial services.
He also talks about his stint at how he repositioned Sunview Software and achieves a significant decrease in lead acquisition spends & 620% increase in organic web traffic.
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#b2bmarketing #buyersjourney #enterprisesoftwaremarketing
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