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Listen "Ep 40 : John's Crazy Socks Success Story- Fast Growing, Multi-Million Dollar, Purpose Driven Brand with a Down Syndrome Co-Founder John Lee Cronin"
Episode Synopsis
John’s Crazy Socks is a father-son venture inspired by co-founder John Lee Cronin, a young man with Down syndrome. John’s affinity for crazy socks paired with his love of making people smile, made him and his father Mark X. Cronin. The mission of John's Crazy Socks is to spread happiness.
Please visit their website https://johnscrazysocks.com/
Or you may write to [email protected]
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
00:00 Introduction to John's Crazy Socks
00:46 Vision and Mission of John’s Crazy Socks
04:10 How Social Mission Helps Business
07:51 Product Design Elements to Ensure Brand-Product Fit
10:51 Benefits of Unified Workplace with People With Differing Abilities
18:01 Association with Special Olympics
21:18 The Origin Story of John's Crazy Socks
26:00 Business in a Box - 1000 Differing Ability Entrepreneurs
28:07 Rapid Fire with John & Mark
30:58 Talent Show with John & Mark
It was in fall of 2016, John's last year of high school, that the idea for John's Crazy Socks started to take shape.Like many of his peers, Cronin was deciding what he wanted to do after graduation. But unlike his classmates, John's options were somewhat limited. With Down syndrome, the career paths available to him didn't exactly pique his interest; many were gigs at retail chains and the ones that weren't had long waiting lists.
The John's Crazy Socks website officially launched in December 2016. The response from customers, Mark recalls, was promising. They received 42 orders that first day, all local and largely coming from nearby Huntington, New York. John, at the time, was a student at Huntington High School.
Since its launch in John's Crazy Socks has exploded. In five years, the yearly revenue is in excess of 10 million dollars. Customers include high-profile people ranging from George H.W. Bush to Eva Longoria. John's official title at John's Crazy Socks is chief happiness officer, which is fitting in more ways than one.
John's Crazy Socks has a social mission and a retail mission, and they are indivisible. They believe in giving back: the company donates 5 percent of its earnings to the Special Olympics as they’ve played a vital role in John’s development. The company continues to expand its charity partners by offering and creating socks with specific “awareness” themes, such as our Autism Awareness Socks and Down Syndrome Awareness Socks.
Follow Jagged with Jasravee on Social Media
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#CrazySocks #DownSyndrome #SpreadingHappiness
Please visit their website https://johnscrazysocks.com/
Or you may write to [email protected]
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
00:00 Introduction to John's Crazy Socks
00:46 Vision and Mission of John’s Crazy Socks
04:10 How Social Mission Helps Business
07:51 Product Design Elements to Ensure Brand-Product Fit
10:51 Benefits of Unified Workplace with People With Differing Abilities
18:01 Association with Special Olympics
21:18 The Origin Story of John's Crazy Socks
26:00 Business in a Box - 1000 Differing Ability Entrepreneurs
28:07 Rapid Fire with John & Mark
30:58 Talent Show with John & Mark
It was in fall of 2016, John's last year of high school, that the idea for John's Crazy Socks started to take shape.Like many of his peers, Cronin was deciding what he wanted to do after graduation. But unlike his classmates, John's options were somewhat limited. With Down syndrome, the career paths available to him didn't exactly pique his interest; many were gigs at retail chains and the ones that weren't had long waiting lists.
The John's Crazy Socks website officially launched in December 2016. The response from customers, Mark recalls, was promising. They received 42 orders that first day, all local and largely coming from nearby Huntington, New York. John, at the time, was a student at Huntington High School.
Since its launch in John's Crazy Socks has exploded. In five years, the yearly revenue is in excess of 10 million dollars. Customers include high-profile people ranging from George H.W. Bush to Eva Longoria. John's official title at John's Crazy Socks is chief happiness officer, which is fitting in more ways than one.
John's Crazy Socks has a social mission and a retail mission, and they are indivisible. They believe in giving back: the company donates 5 percent of its earnings to the Special Olympics as they’ve played a vital role in John’s development. The company continues to expand its charity partners by offering and creating socks with specific “awareness” themes, such as our Autism Awareness Socks and Down Syndrome Awareness Socks.
Follow Jagged with Jasravee on Social Media
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#CrazySocks #DownSyndrome #SpreadingHappiness
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